CHALLENGE // Encourage individuals and SMBs in key global markets to download the ChatGPT app and explore Voice features. Achieve hyper-relevance at scale by showing audiences how ChatGPT Voice works in their culture, in their language, in their day-to-day lives.
SOLUTION // We went docustyle, embracing authentic storytelling to build credibility and earn audience attention. The campaign’s real users modeled popular ChatGPT Voice use cases like two-way translation, pronunciation practice, and video. We sourced talent based on the languages and lifestyles that would resonate with audiences via the country-specific media buy.
RESULTS // Campaign performance metrics TBD.
MY ROLE // Creative direction and copywriting. Concepting, pre-production, production, and post production (Mexico only).